ABOUT MIKE JACOBSON - Good Publicity owner/operator
They say that everyone is good at something – so much the better if you can make a living doing it!
I’ve had ‘a way with words’ for as long as I can remember. Since primary school anyway. My youthful aptitude for writing to a fascination with the news media: newspapers, magazines, radio and TV in that pre-Internet era.
My well-meaning parents sent me to an exclusive private secondary school, where I gravitated to the Humanities: English, French, Latin, Social Studies and Economics. Editing club newsletters was far more interesting than maths and science.
I passed the HSC and entered universirty, but in that pre-communication degree era I was a square peg in a round hole and dropped out. It could be said that I've been an 'unqualified success'!
With handwriting so illegible that I could've passed for a doctor, I taught myself to use a typewriter - and have been a two-finger ‘hunter-pecker’ ever since!
Communication has been the common denominator throughout my professional career. I’ve been a freelance and full-time journalist, associate editor of a top-selling consumer magazine, corporate communication and media liaison officer with a leading Australian consumer brand, marketing executive and sales representative (see Career Summary, below).
My ‘gift of the gab’ has been the key to success in all of those roles, whether it was editing out superfluous words from international telex messages (they cost an arm and a leg, and were charged by the second!) or flogging stuff door-to-door.
An enforced double stint as a stay-at-home father was a life-changing experience, but since both children started school I’ve been a self-employed publicist and corporate communications consultant for SMEs and professional practitioners in a variety of industries.
That’s my story – and I’m sticking to it!
CAREER SUMMARY
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External and internal corporate communications positions with a leading national consumer brand (NRMA Ltd).
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Associate editor of a top-selling consumer magazine (Australian 4WD Monthly, since retitled Australian 4WD Action).
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Managing editor of a digital publication (Integratext financial planner's reference manual, no longer published).
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Freelance contributor to Australian mainstream and niche publishers, including News Ltd, Fairfax, ACP, Chevron.
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Marketing and sales positions in industries ranging from industrial products to gifts and homewares.
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Proofreader of academic research papers.
SERVICES
- Media publicity: Don't just advertise - publicise!
- Copywriting: wordsmith for hire!
- Editing and proofreading: Verbiage in; copy out!
- Publications: Takeaway publicity!
- Website content: Win the 10-second challenge!
- Website management: Don't let updates get you down!
Contact me for a no-obligation chat to find out how I can tell your target market what's good about your business.
Good Publicity is located in Guildford, six kilometres south of Parramatta in the heart of Greater Sydney, NSW. No matter what industry you're in, or where you are in Australia or overseas, you can be assured of professional and affordable service.