ABOUT MIKE JACOBSON - Good Publicity owner/operator


Mike Jacobson portrait 250x350

They say that everyone is good at something – so much the better if you can make a living doing it!

I’ve had ‘a way with words’ for as long as I can remember. Certainly since primary school anyway. This youthful aptitude for writing about ideas and events led to a fascination with the news media: newspapers, magazines, radio and TV in that pre-Internet era.

My well-meaning parents sent me to an exclusive private secondary school, but the only subjects that did me much good in later life were English, French, Latin, Social Studies and Economics. Producing club newsletters was far more interesting than maths and science lessons.

It was a similar story during a couple of short-lived tertiary sojourns.

With handwriting so illegible that I could have passed for a doctor, I taught myself to use a typewriter - and have been a two-finger ‘hunter-pecker’ ever since!

Communication has been the common denominator throughout my professional career. I’ve been a freelance and full-time journalist, associate editor of a top-selling consumer magazine, corporate communication and media liaison officer with a leading Australian consumer brand, marketing executive and sales representative (see Career Summary, below).

My ‘gift of the gab’ has been the key to success in all of those roles, whether it was editing out superfluous words from international telex messages (they cost an arm and a leg, and were charged by the second!) or flogging stuff door-to-door.

An enforced double stint as a stay-at-home father was a life-changing experience, but since both children started school I’ve been a self-employed publicist and corporate communications consultant.


That’s my story – and I’m sticking to it!



  • External and internal corporate communications positions with a leading national consumer brand (NRMA Ltd).

  • Associate editor of a top-selling consumer magazine (Australian 4WD Monthly, since retitled Australian 4WD Action).

  • Managing editor of a digital publication (Integratext financial planner's reference manual, no longer published).

  • Freelance contributor to Australian mainstream and niche publishers, including News Ltd, Fairfax, ACP, Chevron.

  • Marketing and sales positions in industries ranging from industrial products to gifts and homewares.

  • Proofreader of academic research papers.

Contact me for a no-obligation chat to find out how I can tell your target market what's good about your business.


Good Publicity is located in Guildford, six kilometres south of Parramatta in the heart of Greater Sydney, NSW. No matter what industry you're in, or where you are in Australia or overseas, you can be assured of professional and affordable service.